OUR PROJECTS
Amour-Water
Project Amour Water, under the CurCar Group, embodies the values of *love, harmony, and innovation* by promoting sustainable hydration. Focused on enhancing personal well-being and environmental impact, Amour Water combines clean, purified water with a mission to spread love and positivity.
This project aims to provide communities with *high-quality, eco-friendly bottled water, while supporting nonprofit organizations and initiatives related to the **LGBTQ+ community, animal rescues, and low-income groups.* A portion of proceeds is dedicated to these causes, reinforcing CurCar's commitment to *social responsibility and empowerment.*
The *brand identity* of Amour Water revolves around love, connection, and care for the environment, making it more than just a product, but a message of compassion, unity, and well-being. The water comes in *sustainable packaging*, aligned with CurCar's mission of promoting innovation and empathy while taking care of the planet.
With *Luis Ra Curbelo's vision* at the forefront, Project Amour Water aspires to transform the way people hydrate by connecting them to a greater cause, enriching not only their health but the world around them.
Clínica Picrin
CurCar Group would take charge of developing a comprehensive marketing strategy for *Clínica Picrin, highlighting their expertise in **anti-aging, weight management, and **cellular therapies. The campaign would focus on raising brand awareness by leveraging social media platforms, creating engaging content that resonates with both local and international clients. With a personalized approach, CurCar Group would emphasize the clinic’s unique services, like **orthomolecular therapy* and *hormonal balance*, showcasing client success stories and innovative wellness solutions to attract a wider audience and drive client growth.
Orange Theory
CurCar Group would handle the *marketing strategy* for *Orangetheory Fitness, focusing on promoting the brand's unique **science-backed workout programs* through a combination of social media management, content creation, and targeted advertising. The campaign would highlight Orangetheory's *heart-rate-based interval training* and the community-driven workout experience, appealing to fitness enthusiasts looking for results-driven routines. CurCar would leverage client testimonials, before-and-after success stories, and interactive content to showcase the benefits of Orangetheory, driving membership sign-ups and increasing brand visibility across multiple platforms.
JAM4HUMANITY
CurCar Group would manage the *advertising and marketing strategy* for *Jam4Humanity, a nonprofit organization, by amplifying their mission of community support through engaging, heartwarming campaigns. The strategy would focus on highlighting their impactful initiatives, such as aiding underserved communities, promoting equality, and organizing charitable events. CurCar would create **compelling digital content*, including videos, social media campaigns, and event promotions, to raise awareness, increase donations, and encourage volunteer participation. The goal would be to expand Jam4Humanity's reach and inspire action through creative storytelling and targeted outreach.